Behavioural Research Laboratory
A state-of-the-art facility for studying human behaviour in a controlled setting
The laboratory provides a dedicated space for conducting lab experiments across a range of applications concerning business and management.
From organisational and consumer behaviour to entrepreneurship, behavioural economics to finance and strategy - the laboratory is designed to support leading research.
Get in touch
Learn more about using the Behavioural Research Laboratory and getting involved with collaborative research.
Laboratory facilities
43 computers in cubicles for individual or group tasks
Two individual testing rooms
Waiting room for focus groups, observations, participant briefings
Specialist equipment for eye-tracking and measuring physiological reactions
Large-screen monitors for visual display during testing
AV facilities for broadcast and in-session communications
Using the lab
The laboratory can be used in a number of ways - from computer-based surveys, assignments and games, to team tasks and focus groups.
You can use the lab to develop interventions to:
- Boost innovation
- Create training exercises for creative problem-solving
- Make business strategy simulations.
Marketing professionals can use the lab to test customer reactions to:
- New products and advertisements
- Web design testing
- Physiological predictors of customer preference.
The laboratory can be used to test:
- Buyer-supplier interactions and inventory/production decisions
- Production systems and queues in healthcare and retail.
Finance professionals can:
- Examine investor decisions and behaviour
- Evaluate crowdfunding pitches
- Test fintech innovations and financial products.
Policy experts can use the lab to:
- Test nudges for use in public and business policy
- Improve internal and external markets
- Develop behaviour change interventions.
Contact the laboratory