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Data Visualisation Observatory

The first observatory of its kind in the UK

Our large-scale visualisation facility helps to develop new insights into data and models, and supports information-intensive brainstorming sessions within the lab or across the world.

Led by Director Raquel Ortega-Argiles, the Data Visualisation Observatory at Alliance Manchester Business School offers interactive 3D visualisation of data – with laser-sharp definition on a cylindrical matrix of 72 full HD screens.

The uses for the observatory are endless. You can:

  • Provide high-fidelity interactive visualisations of very large data sets
  • Capture user behaviour in controlled immersive environments
  • Simulate digital versions of manufacturing processes and designs.

Explore how the observatory helped to create a 'digital twin' of Manchester in the video below: 

Get in touch

Learn more about using the Data Visualisation Observatory and getting involved with collaborative research.

Using the observatory

Just some of the ways people have used the observatory include:

  • Industry 4.0 - simulating innovative mechanisms for flexible routing of materials through a factory with a complex layout
  • Health - visualising health data and immersive observations of brain signals and anatomical models
  • Environment - linking air quality simulations and real-time traffic flows to reduce pollution levels
  • Marketing - observation of customer behaviour in a simulated retail environment under controlled conditions
  • Fintech - visualising monetary flows and stock market behaviours.

Video conferencing

The observatory can also be used for video conferencing and information-intensive brainstorming. It can display documents from any connected device and uses standard video conferencing software packages such as GoToMeeting.

Explore the observatory virtually below:

Case studies

A healthcare professional in a white coat wearing a VR headset and interacting with the tool.

Promoting Virtual Reality tools in healthcare

Wednesday, March 11, 2026 | News

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Screens in the data visualisation observatory showing a digital model of a city.

Students visit DVO as part of major wellbeing study

Tuesday, March 10, 2026 | News

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Clinical Data Science students looking at data on large screens.

Preparing healthcare workers for digital transformation

Tuesday, March 10, 2026 | News

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Asahi digital twin training material in the data visualisation observatory

Asahi and AMBS Launch Innovative VR Training Collaboration

Thursday, September 4, 2025 | News

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Laura Pemberton using the Data Visualisation Observatory at AMBS

Virtual Reality

Monday, June 24, 2024 | Magazine

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