Customer inspiration: what is it and how can it help your business succeed?

In today's competitive business landscape, simply capturing customer attention isn't enough, you need to inspire them. But what exactly is customer inspiration, and how can it drive business success?

You'll gain a deeper understanding of how inspiration influences customer decision-making, how to measure it effectively, and the strategies leading brands use to inspire their audiences.

What you'll learn:

• The role of customer inspiration in shaping purchasing behaviour
• Key drivers that help create inspiration and potential pitfalls to avoid
• Practical examples of how businesses leverage inspiration to gain a competitive edge

The event will be facilitated by Kieran MacCourt, Head of Client Relations at AMBS. The session aims to bring the AMBS alumni and Executive Education communities together.

Event agenda

This is an in-person only event which will not be recorded or streamed.

• 8:00-8:30am - Arrival, registration, and pastries
• 8:30-9:30am - Customer inspiration: what is it and how it can help your business succeed with Heiner Evanschitzky
• 9:30-10:30am - Networking.

There will be a selection of breakfast pastries for you to enjoy before the discussion while you network with fellow alumni and industry peers.

This event is a great opportunity for senior leaders looking to enhance their marketing and customer experience strategies. It also offers a preview of Heiner’s short course, Transforming Customer Experiences. This course is designed for professionals seeking to deepen their expertise in customer engagement.

60 years of AMBS

As part of our 60th anniversary celebrations, we're excited to offer a complimentary spot on our 4-day Transforming Customer Experiences course to the 60th person who registers for and attends this event.

Professor Heiner Evanschitzky 

Heiner is Professor and Chair of Marketing at Alliance Manchester Business School, The University of Manchester (UK), where he is the current Director of Research. Heiner received his PhD and Habilitation from the University of Muenster (Germany).

He was Visiting Professor at University of St. Gallen (Switzerland), Curtin Business School (Australia), and Florida Atlantic University (USA). His research investigates interesting and relevant problems with an attempt to develop impactful conclusions.

The current focus primarily lies in retail marketing and management where he investigates customer inspiration and store atmospherics, customer participation, relationship marketing, and profit chain models. His work has been published in the field's leading journals. Heiner also has collaborated with industry in the context of customer inspiration, journey management, customer insights and complaint handling.