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Friday, August 12, 2016
Given the time difference and the prevalence now of social media as a news source, I think Rio 2016 presents sponsors with a fantastic opportunity to reach fans via platforms such as Facebook, Twitter, Instagram and Snapchat.
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- School
Friday, August 5, 2016
The run up to the Rio 2016 Olympic and Paralympic Games has been marred by much controversy and negative publicity, with athletes pulling out due to fears over the Zika virus, the doping scandal involving Russian athletes and concerns over Rio’s finances and preparedness for hosting the world’s premier sporting event.
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Tuesday, June 21, 2016
While much of the focus of the Northern Powerhouse has been on transport infrastructure, the central role of skills in driving the regional economy must be better recognised, says Damian Grimshaw, Professor of Employment Studies. He says developing, attracting and retaining skills will be key to successful outcomes from the wider initiative.
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- School, Work and Equalities
Thursday, June 16, 2016
The prospects for the North West economy in the wake of a possible Brexit came under the spotlight as academics, policy advisers and business leaders debated the potential consequences at an event at Alliance MBS.
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Monday, June 13, 2016
Leah Gillooly, Lecturer in Marketing at Alliance Manchester Business School discusses the various elements of sponsorship within Euro 2016
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