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Thursday, June 16, 2016
The prospects for the North West economy in the wake of a possible Brexit came under the spotlight as academics, policy advisers and business leaders debated the potential consequences at an event at Alliance MBS.
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Monday, June 13, 2016
Leah Gillooly, Lecturer in Marketing at Alliance Manchester Business School discusses the various elements of sponsorship within Euro 2016
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Friday, June 10, 2016
Eight Manchester entrepreneurs have been awarded a slice of a £50,000 cash prize through Manchester Enterprise Centre’s Venture Further competition, to help drive progress in their start-ups.
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Tuesday, June 7, 2016
There are now significant opportunities for doctoral students to receive funding for ‘engaged’ research. Here, five academics from Alliance MBS share their thoughts on how they see their research as being engaged.
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Sponsorship Perspectives on Euro 2016 by Dr Leah Gillooly
Wednesday, June 8, 2016
Sponsorship can bring numerous benefits to brands, from building brand awareness to enhancing brand image, fostering relationships with customers and showcasing the brand’s products and services. Therefore, through sponsoring EURO 2016 the sponsors will be hoping to tap into these many benefits.