Simon Hayward's much-anticipated second book was launched at an event held by Alliance Manchester Business School.
Speaking at the event, Simon stated: "This book builds on research that I conducted at Alliance MBS in 2010 on how organisations make the transition from a stable, hierarchical structure to being more customer-centric."
After discussing his latest research, Simon was joined in a panel discussion by Angela Spindler, CEO, N Brown and Tony Foggett, CEO, Code, in which many topics were explored such as how larger organisations are actually looking towards startups about how to become more agile. The event was facilitated by Mark Healey, Senior Lecturer (Associate Professor) in Strategic Management.