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Marketing & Operations

Marketing and Operations Courses

Marketing has seen highly significant changes in the past two decades and its everchanging composition requires depth of knowledge and real agility. We aim to inspire our learners with the skills to not merely keep up with the latest trends and developments within the sector, but to lead, drive and pioneer the continued transformation.

Effective operations can be the difference between a business thriving or failing. Both in times of economic stability and in crisis, ensuring processes run smoothly is central to business success.

 

Short courses for professionals

Leaders and those looking for their next step in the workplace, can enrol on our short courses in marketing and operations. Taught by the leading academic minds that are driving and inspiring developments within each fields, our programmes combine industry and professional insight and application to provide a 360° professional development experience that give learners the edge to thrive in the workplace.

Masters

Our Master’s degree in marketing is ranked 3rd in the UK and 12th in the world*. It enables students to develop a critical appreciation of key areas in marketing, with the opportunity to hone skills in a specific area by choosing one of the specialist pathways. Our Digital Marketing Master’s degree provides a strategic understanding of relevant marketing processes, tools and tactics as well as sharing unique analytical and problem-solving skills to help navigate the evolving digital landscape.

*QS World University Rankings

Undergraduate

Our Undergraduate degrees empower students with vital knowledge and practical skills to begin and develop their careers in a globalised environment including the opportunity to take part in an industry placement to enhance real world experience.

Featured blogs and news

The winning team of the 2026 case competition with their certificates standing beside representatives from Curzon Consulting and the Postgraduate Careers Service.

AMBS case interview competition 2026: Full-time MBA students hone their case interview skills

Tuesday, February 3, 2026 | News

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Mature female programmer guiding two engineers in a clean control room of a large factory.

The hidden productivity lever most organisations overlook

Tuesday, January 27, 2026 | Blog

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A professionally dressed female standing next to a white board pointing to written ideas in front of her peers

Leading through challenge: Resilience begins with you

Monday, January 26, 2026 | Blog

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A professional male sitting at a computer which has lots of numbers on the screen

AI won’t replace you — But someone who knows how to use it might

Thursday, January 22, 2026 | Blog

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Students sitting and relaxing on the University Green outside Alliance Manchester Business School, with bicycles, trees, and the glass-fronted building visible on a sunny day.

Announcing the launch of the Centre for Teaching, Learning and Innovation

Monday, January 12, 2026 | News

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