Alliance Manchester Business School logo
Marketing & Operations

Marketing and Operations Courses

Marketing has seen highly significant changes in the past two decades and its everchanging composition requires depth of knowledge and real agility. We aim to inspire our learners with the skills to not merely keep up with the latest trends and developments within the sector, but to lead, drive and pioneer the continued transformation.

Effective operations can be the difference between a business thriving or failing. Both in times of economic stability and in crisis, ensuring processes run smoothly is central to business success.

 

Short courses for professionals

Leaders and those looking for their next step in the workplace, can enrol on our short courses in marketing and operations. Taught by the leading academic minds that are driving and inspiring developments within each fields, our programmes combine industry and professional insight and application to provide a 360° professional development experience that give learners the edge to thrive in the workplace.

Masters

Our Master’s degree in marketing is ranked 3rd in the UK and 12th in the world*. It enables students to develop a critical appreciation of key areas in marketing, with the opportunity to hone skills in a specific area by choosing one of the specialist pathways. Our Digital Marketing Master’s degree provides a strategic understanding of relevant marketing processes, tools and tactics as well as sharing unique analytical and problem-solving skills to help navigate the evolving digital landscape.

*QS World University Rankings

Undergraduate

Our Undergraduate degrees empower students with vital knowledge and practical skills to begin and develop their careers in a globalised environment including the opportunity to take part in an industry placement to enhance real world experience.

Featured blogs and news

Profile image of Alison Rodwell

AMBS Advisory Board appoints business leader

Wednesday, September 17, 2025 | News

Read more
Outside of Alliance MBS building on a sunny day.

AMBS retains leading position in QS Rankings for Masters programmes

Wednesday, September 17, 2025 | News

Read more
Image of Anne Whipp and Professor Gerard Hodgkinson

Professor Gerard Hodgkinson receives lifetime achievement award from British Academy of Management

Tuesday, September 9, 2025 | News

Read more
Asahi digital twin training material in the data visualisation observatory

Asahi and AMBS Launch Innovative VR Training Collaboration

Thursday, September 4, 2025 | News

Read more
A group of three professionals sat around a table with laptops discussing a group project

Strategic productivity in the third sector: Doing better, not just more

Tuesday, August 26, 2025 | Blog

Read more

Quick links